Athlete Tech Investor: Professional Israeli athletes are fuelling the country's sports performance technologies.

Israeli athletes are taking their passion on the field to forward-thinking off the field as they join a growing trend of global players tapping into innovation, tech-centric startups, and tech-related investments. In fact, there are over 600 sports-related tech startups in the country today, making Israel among the biggest sports tech communities.

There’s three-time Olympic swimmer, Gal Nevo, who co-founded SenSwim , an AI video analysis system that helps create swimming workouts for amateurs and professionals through its computer-vision technologies.

Tamir Goodman’s - former American-Israeli professional basketball player - innovative anti-bacterial basketball net, the Aviv Sports, solves two problems at once: The age-old problem of ball control due to sweaty hands or wet surfaces, along with the new challenge of bacteria on the ball due to Covid-19.

Another example is i-BrainTech, which uses an AI-based training platform to enhance the performance of individual athletes using data insights. I-BrainTech improves athletic performance through neurofeedback training.