Athlete Turned CEO: How to Level Up Your Game.
Are you an athlete looking to take your career to the next level? Look no further than "The Chief Executive Athlete" by Shannon A. Holmes. This book offers a unique perspective on the business side of sports, providing valuable insight on how to increase profits, build a strong personal brand, and protect your interests. Through real-life examples and expert advice, Holmes guides readers on how to approach their sports career like a business. Whether you're a seasoned pro or just starting out, "The Chief Executive Athlete" is a must-read for anyone looking to make the most out of their athletic career.
What I've learned from the book:
1. Identifying new revenue sources: The book teaches athletes how to find new streams of income beyond their sport, such as endorsements and investments.
2. Building a personal brand: Athletes learn how to create a strong personal brand that can increase their marketability and attract more opportunities.
3. Protecting their interests: The book provides guidance on how athletes can protect their interests through contracts, legal representation, and financial planning.
4. Understanding the business of sport: Athletes gain a deeper understanding of the business of sport, including the role of agents, sponsors, and media.
5. Developing a long-term plan: The book encourages athletes to think beyond their playing career and develop a long-term plan for their future, including post-career opportunities and financial security.
So grab a copy, and get ready to take your game to the next level!