Athletes as Investors: Fueling the Future of Esports

Lando Norris

In the ever-evolving landscape of sports and entertainment, a fascinating convergence is taking place: traditional athletes are increasingly recognizing the immense potential of the esports industry as not just a playing field, but as a realm of lucrative investment opportunities. Just as esports navigates its challenges and trends, pro athletes from diverse disciplines are joining forces with the gaming world, bringing their expertise, resources, and influence to the forefront. This dynamic fusion of worlds not only underscores the undeniable appeal of esports but also highlights the industry's maturity and attractiveness to a broader spectrum of investors.

Professional athletes investing in Esports:

In April 2020, Formula 1 driver Romain Grosjean took a leap into the virtual world by inaugurating his own sim racing esports team, R8G eSports.
Making waves in March 2021, iconic skateboarder Tony Hawk assumed the role of special advisor to CEO Justin Kenna and GameSquare’s consortium of companies. The objective? To forge connections between global brands and the expansive gaming and esports communities, bridging the two realms.
Pro skateboard luminary Nyjah Huston featured prominently among a star-studded cohort of athletes and celebrities that participated in FaZe Clan’s Series A funding round in April 2020, signaling a resounding endorsement of the esports organization.
In July 2020, the world of ice hockey witnessed a significant fusion with esports as prominent player Mitch Marner joined OverActive Media’s esteemed ownership group. Marner’s partnership brought forth plans of direct collaboration to bolster the brand's visibility.
Steering into the fast lane of gaming innovation, British Formula 1 driver Lando Norris introduced The Quadrant Team to the world in November 2020. This dynamic venture places a premium on gaming, racing, and the art of content creation, embodying the synergy between virtual racing and entertainment.