Cristiano Ronaldo Invests in Chrono24, Expanding His Portfolio.

Cristiano Ronaldo Portuguese football superstar, known for his affinity for luxury watches, has acquired a stake in Chrono24.

According to Business Insider, the company, valued at over $1 billion, stands to benefit from Ronaldo's global recognition as the highest-paid athlete in the world.

Ronaldo expressed his satisfaction, saying, "I am delighted to become a shareholder in Chrono24, as I have been a long-time watch collector and regular user of the platform. Chrono24 brings together watch enthusiasts from all over the world, allowing them to share their passion. I am excited to be a part of this global community."

Chrono24 mentioned that Ronaldo joins other notable investors, such as Bernard Arnault's family investment company, Aglaé Ventures , General Atlantic, Insight Partners, and Sprints Capital, who led Chrono24's Series C funding round in August 2021.

Chrono24 CEO Tim Stracke commented, "Cristiano truly embodies a passion for luxury watches on a global scale. As one of the greatest athletes in history, his investment showcases his deep understanding of luxury and technology. Combined with his genuine love for watch collecting, he is the perfect partner as we expand globally and enter the next phase of our journey."

Ronaldo currently plays for the Portugal national team and the Saudi Professional League club Al Nassr.