From Field to Finance: Stirling Mortlock's Journey in Sports Investment.
Stirling Mortlock, a name synonymous with rugby excellence, has transitioned from the field to the boardroom. Known for his leadership and strategic mindset, Mortlock has ventured into the world of sports finance through XV Capital, a firm he co-founded with James Godfrey.
XV Capital is a sports advisory and investment firm that specializes in global sports innovation. The company's mission is to connect, accelerate, and invest in game-changing sports tech and innovation businesses, leveraging Mortlock's sports expertise and financial acumen.
XV Capital has shown a keen interest in sports technology, particularly in companies that can drive efficiency and innovation within the sports industry. Their portfolio includes a mix of established and emerging sports tech firms, reflecting a strategic approach to investing in the sector's future.
Portfolio:
CoachMate's platform provides volunteers with ‘what to coach’ and ‘how to coach’, so they can help kids stay active and thrive. With CoachMate, everyone has the opportunity to make a positive impact on the lives of children.
Credenza enables sports, fashion and entertainment to seamlessly integrate web3 technologies into existing operations to enhance direct-to-fan relationships.
LetzChat is the leading real-time translation company that revolutionizes the way businesses and individuals communicate across languages.
Clubfunders sports sponsorship payments – making sponsorship fast, easy, flexible, and profitable for this big sporting world
Gain Line Analytics, a global leader and pioneer in Cohesion Analytics.
Intaneous is an augmented reality graphics provider that captures data and brings it life in live broadcast.
Sportable is sports technology and data company with ground-breaking ball tracking, player tracking and smart wearable technology.
With plans to expand into the US and Europe, XV Capital is poised for growth. The firm is expected to announce further equity agreements and strategic partnerships, indicating a robust pipeline of investments in the sports tech space.
Mortlock's personal journey from a rugby captain to a key figure in sports finance exemplifies his passion for both the game and the business of sports. His involvement in XV Capital is a testament to his desire to leverage his sports career to drive innovation and growth in the industry.