From the Pitch to the Planet: Footballers' Green Kick with Sokito.
Sokito, an innovative football boot company, has made significant strides in the sports industry by introducing eco-friendly boots. With a commitment to sustainability, Sokito's products are crafted from at least 56% recycled materials, such as carpet fibers, plastic bottles, and castor beans. The company's recent launch of the 'Devista Vegan' boot, which is 100% free from animal-derived materials and certified by the Vegan Society, underscores their dedication to environmental consciousness.
Professional Footballers Backing Sustainability: The movement towards sustainable sports gear has garnered the support of 16 professional footballers who have invested in Sokito. This alliance not only reflects the players' recognition of the environmental impact of their industry but also their personal commitment to promoting eco-friendly practices within the sport. Some of the players: Luuk de Jong, Tom Cleverley, David Wheeler, and William Troost-Ekong.
A Step Towards Carbon Neutrality: William Troost-Ekong, the Nigerian team captain, has been a notable figure in this eco-friendly initiative. He achieved a milestone by wearing Sokito's vegan-friendly boots made from bio-based materials in a major international tournament. His involvement extends beyond the pitch as he completed what is claimed to be the world's first carbon-neutral transfer to Italian Salernitana and later to Greek side PAOK Thessaloniki.
The Future of Football Footwear: Sokito's vision for a 100% recycled and sustainable football boot is not just a dream but a tangible goal, as evidenced by their recent accolade of Recycling Project of the Year at the UK Green Business Awards. The company's innovative recycling scheme aims to tackle the issue of millions of boots ending up in landfills annually.
The investment by footballers in Sokito is more than a business venture; it's a statement on the urgency of addressing climate change within the football industry. With predictions of numerous English league stadiums facing flood risks by 2050, the actions taken by these players and Sokito serve as a beacon for change.