Game Changers Dope #78

Sheldon Day’s Game-Changing Play: How The Players Company is Building Generational Wealth.

Sheldon Day has always been known for his drive on the American football field, but the NFL defensive lineman is making just as much noise off the field with his entrepreneurial efforts. As the founder of The Players Company, an ed-tech, fintech, and content powerhouse, Day is determined to help professional athletes and investors take control of their financial futures. His mission? To empower a community to build generational wealth through education and smart investment opportunities.

The Vision Behind Players Company

Professional athletes are often faced with unique financial challenges. With short career spans and intense earning pressures, many struggle to secure their wealth long-term. Recognizing this, Day created The Players Company to address these challenges head-on. The platform combines education, technology, and investment tools tailored for athletes and investors, enabling them to make informed decisions and build lasting financial legacies.

At its core, The Players Company operates on three pillars:

Ed-Tech: Delivering practical financial education, tailored for athletes.
FinTech Solutions: Offering innovative tools to manage wealth and explore investment opportunities.
Content Creation: Sharing authentic stories and insights to inspire and educate the broader community.

“Our goal is to shift the mindset from short-term financial gain to long-term wealth creation. It’s about equipping our community with the tools and knowledge they need to thrive — not just during their playing careers, but for decades after.”

Building a Collective

Day’s vision extends beyond individual success. The Players Company operates as a collective, bringing together professional athletes, investors, and industry experts to create a supportive network. This approach ensures that members are not only learning but also benefiting from shared experiences and collective investment opportunities.

“For athletes, the locker room is a place of camaraderie and growth. We wanted to recreate that dynamic in the world of finance and entrepreneurship. The Players Company is our digital locker room — where we collaborate, grow, and win together.”

Bridging the Gap with Education

One of The Players Company’s standout features is its focus on education. Recognizing the lack of accessible financial literacy for athletes, Day has made education the cornerstone of his venture. The platform provides workshops, courses, and mentorship programs, tackling topics like:

Wealth Management: Understanding investments, savings, and budgeting.
Business Skills: From launching startups to scaling existing ventures.
Real Estate and Private Equity: Navigating high-yield opportunities.

“Our education is rooted in practicality. It’s not about jargon or theories—it’s about real-life application that athletes can immediately use.”

Investing in Generational Wealth

The Players Company doesn’t stop at education — it also provides access to curated investment vehicles. From real estate deals to venture capital opportunities, members can explore diversified options tailored to their unique needs and goals.

“We focus on investments that align with long-term stability and growth. Athletes have an incredible earning window, but it’s what you do with those earnings that matters. We help them make decisions that have a ripple effect for generations.”

Amplifying Voices Through Content

A key part of Players Company’s strategy is storytelling. The platform produces engaging content, including podcasts, webinars, and articles, that showcase athlete success stories, financial tips, and expert insights.

“Storytelling is how we connect. When people hear about a peer overcoming challenges or finding success, it resonates. It shows what’s possible and inspires action.”

The Road Ahead

While Day is still active in the NFL, his entrepreneurial vision continues to grow. Players Company has attracted a growing roster of members, partnerships with industry leaders, and recognition as a trailblazer in the athlete-entrepreneurship space.

For Day, the journey is personal. He has witnessed firsthand the pitfalls athletes can face with poor financial planning and is determined to create a better path.

“It’s about rewriting the narrative for athletes. We’re not just players—we’re leaders, investors, and builders.”

As The Players Company continues to expand, Day envisions a future where financial literacy and wealth-building become standard for athletes at every level. Whether it’s helping a rookie plan their financial future or guiding a retired player through their next chapter, Players Company is there every step of the way.

A New Playbook for Success

Sheldon Day’s entrepreneurial journey is a testament to what’s possible when passion meets purpose. With Players Company, he’s rewriting the playbook — not just for athletes, but for anyone seeking to take control of their financial future.

In a world where many athletes struggle to secure lasting financial success, Sheldon Day is proving that with the right tools, education, and support, generational wealth isn’t just a dream—it’s a game plan.

💰 MONEY MOVES

Former NFL player Russell Okung has launched Bitball, a sports league venture that will pay participating athletes in bitcoin. Full story
All-Pro NFL star Maxx Crosby joins luxury streetwear and fashion brand Ryoko Rain as first pro-athlete investor and stakeholder. Full story
Former NBA stars Vince Carter and Tracy McGrady are part of a group being considered by the NFL to purchase a non-controlling minority stake in the Buffalo Bills. Full story
Former Mexican player Giovani dos Santos is now a partner at Procura México, a firm associated with the petrochemical giant Petróleos Mexicanos (PEMEX). Full story
OneSkin, a longevity-led skin care brand, has closed a series A investment round, bringing total brand funding to US$20m. Investors include Brazilian-American model and designer Camila Alves McConaughey, the spouse of Oscar-winning actor Matthew McConaughey. Full story
Run coaching app Coopah secures €1.8m funding round, with investments from English triathlete Alistair Brownlee and London Marathon Events. Full story
The former Spanish footballer Andrés Iniesta has become a co-owner of FC Helsingør, a third-tier football team in Denmark, through his company Never Say Never. Full story
Former NFL player Vernon Davis is now a co-owner of D.C.'s local women's football team, DC Power FC. Full story

🤝 BOARDROOM DEALS

The Premier Lacrosse League (PLL) launched the Women’s Lacrosse League, a new professional women’s lacrosse property set to debut at the 2025 PLL Championship Series. Full story

🤿 WTF BRAND

Courtney Fernau, a star football player at the University of New Mexico, knows two things very well: tearing ACLs (twice!) and spreading the love of Jesus. While most people might hang up their cleats after two knee injuries, Courtney decided, “Why not kickstart a ministry instead?”

Enter Reverent Awe Designs: a bold, faith-fueled T-shirt brand she launched to share the gospel in style. Inspired by Ephesians 4, Courtney believes God gives everyone unique talents. For her, it’s the ability to combine calligraphy and faith into T-shirts that not only look cool but also spark divine conversations.

The mission? To proclaim King Jesus and wear faith on your sleeve — literally! Each shirt is a walking sermon, and Courtney hopes they'll inspire conversations that help bring the gospel to “the ends of the earth.”

Shop Reverent

♻️ IMPACT STANDOUT

Naomi Osaka and Nike are championing girls' access to sports in Japan through initiatives like the Play Academy with Naomi Osaka and the Coach the Dream summits. The Play Academy, launched five years ago, promotes empowerment and personal agency for women and girls through quality coaching, with programs expanding to Los Angeles, Haiti, and Osaka, Japan.

Donate Play Academy

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