Game Changers Dope #80

Nick Kyrgios: From Tennis Rebel to Business Mogul.

Nick Kyrgios — a name that evokes thrilling rallies, electric court antics, and an unfiltered personality that has both baffled and delighted tennis fans. This Aussie tennis star, with his devastating serve and penchant for jaw-dropping tweeners, is equally infamous for on-court tantrums and mid-match monologues that often leave audiences in stitches (and umpires in headaches). Love him or loathe him, Kyrgios has always been a showman.

But off the court, he’s proving to be much more: a savvy entrepreneur, an advocate, and a man on a mission.

Brewing Up Success with Stryda Brewing Co

Nick Kyrgios isn’t just serving up aces — he’s pouring them too. The tennis star has taken a stake in Stryda Brewing Co, a Queensland-based craft brewery aiming to disrupt Australia’s $2 billion beer industry. Known for its low-calorie Classic Lager and New Age Lager, Stryda caters to younger, health-conscious consumers looking for something bold and different—a description that fits Kyrgios to a tee.

“Stryda aligns with my brand — it’s raw and edgy,” - Nick Kyrgios

Much like his unpredictable game, this venture shows his knack for aligning with the unconventional while tapping into a growing market. And let’s be honest, a few cold beers might be just what fans need after one of his roller-coaster matches.

The Pickleball Phenomenon

When he’s not wielding a tennis racket, Kyrgios is diving into new sports. Alongside four-time Grand Slam champion Naomi Osaka, he’s invested in Miami PC, a team competing in the Major League Pickleball. If you’re not familiar, pickleball is the perfect blend of tennis, badminton, and ping pong — and it’s picking up steam worldwide. With celebrity investors like Tom Brady and LeBron James, Kyrgios’ involvement positions him as part of a larger trend embracing fresh athletic ventures. It’s also a clever nod to his entrepreneurial spirit and love for thinking outside the box.

Hoops and Dreams: Melbourne Phoenix

Kyrgios’ passion for basketball is no secret—he’s been vocal about his love for the sport for years. Now, he’s putting his money where his heart is as part-owner of the National Basketball League’s South East Melbourne Phoenix. Joining forces with NBA luminaries like John Wall and Zach Randolph, Kyrgios is contributing to the growth of the franchise while engaging with local youth.

Kyrgios is eager to work with the youth in South East Melbourne. This move underscores Kyrgios’ desire to inspire the next generation while staying deeply connected to the sports world.

Alive and Well: The Health Revolution

In a nod to his off-court vitality, Kyrgios has also taken an equity stake in Alive Synbiotic, a no-sugar probiotic soft drink. Developed by Gen U Brands, the drink aligns with Kyrgios’ evolving focus on health and wellness. As Alive’s CEO Andrew Blew put it, “Nick brings a different perspective to the business.” Beyond raising the brand’s profile, Kyrgios is offering business advice, proving that he’s more than just an ambassador — he’s a true partner.

Good Trouble: The Podcast

Nick’s voice is as unfiltered as his gameplay, and he’s bringing that energy to the podcasting world with Good Trouble with Nick Kyrgios. Co-produced by Hana Kuma, this series gives fans a deeper look into the mind of one of tennis’ most enigmatic figures. It’s a mix of storytelling, humor, and Kyrgios’ unique perspectives on life, sports, and everything in between.

In true Kyrgios style, he’s also ventured into uncharted territory by launching an OnlyFans account. Through this platform, he’s offering experimental content that showcases the many sides of his personality. It’s a bold move, but one that aligns with his penchant for pushing boundaries.

Giving Back: The NK Foundation

While Kyrgios’ investments are impressive, his most heartfelt project is the NK Foundation. Dedicated to providing underprivileged youth with safe spaces to pursue their dreams, the foundation features state-of-the-art facilities with tennis courts, basketball courts, and dorms. Kyrgios’ passion for giving back reminds us that behind the headlines, he’s a man deeply committed to making a difference.

Kyrgios’ Expanding Empire

Nick Kyrgios’ entrepreneurial ventures don’t stop there. He’s rumored to be eyeing other opportunities, from tech startups to eSports. As he continues to expand his portfolio, one thing is clear: Kyrgios is a man of many talents, both on and off the court.

Conclusion: More Than a Tennis Star

Nick Kyrgios may have started his journey as a tennis maverick, but he’s proving to be a force across industries. Whether it’s crafting beers, championing youth sports, or shaking up social media norms, Kyrgios’ ventures are as unpredictable and captivating as his game. Athletes looking to diversify their careers can take a page from his playbook: dare to be different, embrace your passions, and always aim to inspire.

💰 MONEY MOVES

Former NBA athlete Omri Casspi has raised $60 million for his latest venture fund, Swish Ventures, which will invest in early-stage cybersecurity, cloud infrastructure, and AI startups. Full story
Russell Westbrook, NBA MVP, has invested $10 million through his company, Russell Westbrook Enterprises, to support the development of a new football stadium and entertainment district in Oklahoma City.. Full story

🤝 BOARDROOM DEALS

The International Olympic Committee, in collaboration with Alibaba.com, has officially launched the first phase of the fourth edition of the Athlete365 Business Accelerator programme, which aims to empower current and former elite athletes to transfer their skills into successful business ventures. Full story
Qatar Investment Authority – the sovereign wealth fund of the State of Qatar – has signed definitive agreements to acquire a significant minority stake in F1's Sauber Holding AG, ahead of the squad becoming Audi’s factory team in 2026. Full story
The Professional Pickleball Association (PPA Tour) and Major League Pickleball (MLP) announced the formation of PPA Asia and MLP Asia, a significant milestone for the highest level of pickleball on a global scale. Full story

🤿 WTF BRAND

In 1977, Cornell pitcher Rob Nelson had an idea in the bullpen: shredded gum in a pouch, because nothing says “athlete” like pretending to chew tobacco without the side effects (except maybe sugar rushes). Alongside 13-year-old batboy Todd Field and ex-Yankee Jim Bouton, Rob cooked up the first batch in Todd’s kitchen – and we’re guessing Todd’s mom still finds sticky spots.

Over 40 years and a billion pouches later, Big League Chew is still the MVP of bubble gum, blowing away fans from Little Leaguers to the Hall of Fame. Grab a pouch and step up to the plate – because if you’re not chewing Big League, what are you even doing?

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♻️ IMPACT STANDOUT

Black Players for Change (BPC) unite to bridge racial equity gaps across the sport of football, and beyond.They engage in advocacy, foster community outreach, and lead initiatives that promote equality, diversity, inclusion, and social justice.

BPC leverages the influence and visibility of Black football players to drive meaningful change and contribute to a more equitable and fair environment in the world of sports.

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🎙️ CONTENT HIGHLIGHT

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