Kyle Kuzma's Game-Changer: How Barcode Sets a New Standard for Athletes.

Throughout history, humans have been engaging in athletic competitions for ages. However, the introduction of scientifically engineered sports recovery beverages is a more recent development, with the emergence of Gatorade in 1965. Since then, these beverages have become a constant presence in the world of sports, catering to athletes of all levels.

For today's athletes who prioritize keeping their bodies free from artificial additives and excessive sugar, traditional sports drinks can pose a challenge. All athletes, regardless of their level of competition, can benefit from the restorative properties of these drinks. However, until now, there have been limited options for those seeking plant-based alternatives enriched with adaptogens for recovery and overall well-being. Enter Barcode a new brand of functional beverages tailored for athletes who want to steer clear of the carbohydrates and synthetic ingredients found in traditional sports drinks.

Founded by NBA star Kyle Kuzma and former NY Knicks performance director Bar Malik, with branding and packaging expertise provided by Some Days studio, Barcode's branding is characterized by its simplicity, cleanliness, and functionality. The barcode prominently displayed on the front of the packaging serves a dual purpose – it acts as both a logo and a gateway to an augmented reality experience that offers more detailed information about the beverages. Against a pristine white backdrop, various flavors like watermelon and lemon-lime are easily distinguishable through color-coded blocks positioned beneath the barcode.

Barcode's connections to the world of professional basketball go beyond its founders. It proudly serves as the official performance beverage of the NBA Player's Association. However, you don't need to be a basketball player to enjoy Barcode. You can conveniently order it by the case directly from DrinkBarcode.com, making it accessible to anyone looking for a healthier and more natural way to replenish and recover after physical exertion.