Messi's Impact on Inter Miami's Value Is Mind-Blowing.

Lionel Messi's arrival at Inter Miami CF in Major League Soccer (MLS) is proving to be a game-changer for the club. Managing owner Jorge Mas revealed that Messi's presence is expected to double the team's revenues within the next year. Additionally, the club's valuation could rise significantly, potentially reaching between $1.3 billion and $1.5 billion, up from the current estimate of $600 million.

The process of bringing Messi to Miami began in 2019, with Mas and co-owner David Beckham meeting with Messi's father in Barcelona. This move was aimed at making Inter Miami the premier platform for football in the United States.
The impact of Messi's arrival, often referred to as the "Messi effect," is already evident commercially and in South Florida. Messi jerseys are flying off the shelves, with Adidas working around the clock to meet the demand. In fact, Messi's jersey sales are on track to rival the first-day sales record set by Cristiano Ronaldo when he joined Manchester United in 2021.

Moreover, ticket prices for Messi's highly anticipated U.S. debut are averaging nearly $1,300 on secondary ticket platforms, reflecting the immense interest in seeing the soccer legend play in MLS.

Mas hopes that Messi's presence will elevate MLS and help it compete with top European leagues like the Premier League. With the "Messi effect" in full swing, the buzz around the league is palpable, and there is a shared determination among MLS owners to seize this opportunity and elevate the league's status over the next few years.