Sky's the Limit: Guild Esports Expands David Beckham's Gaming Empire.

David Beckham's Esports Group, also known as Guild Esports, just cranked up the volume on its partnership with the telecom giants, Sky! This isn't just your run-of-the-mill sponsorship; it's a multi-million-pound extravaganza that's getting even juicier. In this expanded deal, Guild Esports is getting a sweet bump in their sponsorship fee for the second and third years of their three-year pact with Sky, which, by the way, first hit the scene back in September 2022.

Sky Glass streaming TV has now officially cozied up with Guild Esports, becoming their go-to television partner. You'll spot Sky Glass branding and their nifty streaming TVs right inside the heart of the organization's London headquarters. Sky even splashed out a 'six-figure' sum to give the Sky Guild Gaming Centre a swanky makeover – that's where the esports stars hone their skills.

Guild Esports isn't just playing games; they're making big moves in the UK esports scene. They recently bagged a cool $750,000 in funding in June 2023 to dive into the world of sim racing, and they've even teamed up with the gaming furniture gurus at Secretlab. So, while Beckham may have hung up his football boots, he's definitely lacing up his esports cleats and kicking goals in style!