Taylor Swift's Influence on the NFL: A Closer Look at Merchandise and Fans.

It's been a couple of days since Taylor Swift made quite the splash at the NFL's highly anticipated late-Sunday afternoon game between the Chicago Bears and the Kansas City Chiefs. Rumors have been swirling about her potential romance with star tight end Travis Kelce.

Now, it seems like there's some solid evidence that Taylor's presence at Arrowhead Stadium has had a positive impact on everyone involved. The Fox broadcast of the Chiefs-Bears game pulled in a whopping 24.3 million viewers, making it the most-watched game of the week and capturing the attention of many women in various age groups. While the overall viewership numbers were slightly lower than the late-afternoon Week 3 game in 2022, where the Green Bay Packers faced off against the Tampa Bay Buccaneers and drew 26.39 million viewers, Fox did notice an 8.1% increase in female viewers aged 12 to 17 compared to Week 3 last year.

According to data from Roku TVs, the Chiefs-Bears game also saw a remarkable 63% surge in female viewers aged 18 to 49 compared to the Chiefs-Jacksonville Jaguars game the previous week, which aired on CBS at 1 p.m. ET.

Looking ahead, the Chiefs are set to play in a "Sunday Night Football" matchup against the New York Jets this coming weekend, and it just so happens that Taylor Swift has a home in New York.

Travis Kelce's popularity is on the rise as well thanks to his connection with Swift. Fanatics reported a staggering 400% increase in sales of Kelce's jerseys following Sunday's game, propelling him into the top five among NFL jersey sellers.

Meanwhile, the podcast "New Heights with Jason and Travis Kelce", co-hosted by the NFL star brothers, is enjoying a surge in popularity. It currently sits at the number one spot on Apple's podcast charts and holds the fourth position on Spotify's rankings, where it also claims the title of the top sports podcast.