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The Rise of Athlete Investors: Inside Giannis Antetokounmpo’s New BYL Ventures.

The Rise of Athlete Investors: Inside Giannis Antetokounmpo’s New BYL Ventures.
Giannis Antetokounmpo

Giannis Antetokounmpo — NBA champion, MVP, and global icon — just added a new title to his growing empire: venture capitalist. Today, he unveiled Build Your Legacy (BYL) Ventures, a game-changing investment firm rooted in the Antetokounmpo family's mission to inspire innovation and fuel entrepreneurship.

BYL Ventures is all about making waves in sports, entertainment, and media. The firm’s strategy? Combine the Antetokounmpo family’s business smarts with their growing influence to create massive impact across industries like sports intellectual property, consumer products, and cutting-edge technology.

Already, BYL Ventures is off to a hot start. With its first round of funding, the firm has backed two dynamic ventures: Unrivaled, a trailblazing 3v3 professional women's basketball league; and Candy Funhouse, an influencer-driven candy platform that’s as sweet as it sounds.

This isn’t Giannis’ first rodeo in business. He’s been building his legacy beyond the court for year — think Improbable Media, stakes in the Milwaukee Brewers, Nashville SC, and even LA Golf Club, part of the innovative TGL golf league. BYL Ventures takes that entrepreneurial energy to the next level.

BYL Ventures is more than a fund — it’s a movement. It’s proof that bold thinking, relentless work ethic, and a commitment to giving back can spark real change. And with Giannis leading the charge, the message is clear: build your legacy, one meaningful step at a time.

This bold initiative also reflects a growing trend of athletes stepping into the investment world to amplify their influence off the field. These superstars are redefining what it means to be a modern athlete by creating platforms that champion innovation, elevate entrepreneurs, and generate lasting impact:

BYL Ventures solidifies Giannis' place among this new wave of athlete-investors reshaping the business landscape.