What is Pickleball and why are Kim Clijsters and many others investing in it?

Pickleball is currently the fastest-growing sport in the United States, with an astonishing 9 million people participating in the game. It's projected to reach 40 million players globally by 2030, making it an incredibly promising industry to invest in.

With the game's exponential growth, the pickleball equipment market is also expanding rapidly. Experts predict that the paddle market will grow by 68%, from $152.8 million in 2021 to a forecasted $256.1 million by 2028. This presents a significant opportunity for savvy investors to jump into the market and capitalize on the craze.

As professional leagues compete for players, Major League Pickleball has emerged as a headline-maker, with significant investments in the seven-figure range from celebrity athletes. The league's expansion is set to continue, with an ownership group, headed by Former World No.1 tennis player Kim Clijsters and 5-time NFL Super Bowl MVP quarterback and entrepreneur Tom Brady, purchasing an expansion team for the 2023 Major League Pickleball season.

The ownership group is joined by other team owners and partners, including NBA icons LeBron James, Draymond Green, and Kevin Love, Super Bowl Champion Drew Brees, and entrepreneur Gary Vaynerchuk. These high-profile investors recognize the massive potential of pickleball and are positioning themselves to reap the rewards of the sport's surging popularity.

Overall, the combination of pickleball's exponential growth, the expanding equipment market, and the significant investments pouring into the professional league demonstrate the promising future of this sport. Investors who seize the opportunity now could potentially benefit from the increasing popularity and financial success of pickleball in the years to come.