Why Athletes Are Starting Media Companies.

Among a few athletes that have started their own media companies are LeBron James who formed The SpringHill Company, Stephen Curry who started Unanimous Media and Kevin Durant with 35V. Each of these companies are opportunities for the athletes to take back ownership and creative control from corporate powerhouses.

Why are they doing it?
Control over their own brand: Athletes are often at the mercy of traditional media outlets, which can shape their image and control the narrative around them. By starting their own media companies, athletes can have more control over how they are portrayed and can shape their own brand in the way they want.

Diversifying their income streams: Athletes' careers are often short, and they need to make the most of their earning potential while they can. Starting a media company can provide a new source of income and help them build wealth beyond their playing days.

Capitalizing on their fame: Athletes have large followings and fan bases, which can translate into a built-in audience for their media ventures. By leveraging their fame, athletes can attract sponsors, advertisers, and investors to their media companies.

Access to new opportunities: By starting a media company, athletes can gain access to new opportunities in the entertainment industry, such as producing movies, TV shows, or other forms of content. This can help them transition into new careers after their playing days are over.

Giving back to their communities: Some athletes start media companies to give back to their communities or to promote social causes they care about. By creating content that reflects their values and beliefs, athletes can use their platform to make a positive impact in the world.

Highlight: Sue Bird and Alex Morgan are following the trend by creating a space for women in the industry. They’ve just teamed up with Chloe Kim and Simone Manuel to create TOGETHXR, a sports and lifestyle media company created for women to amplify their voice with a strong focus on representation and equality.