Why More and More Athletes are Ditching Endorsements for FitTech Investments?!

FitTech is short for "Fitness Technology". It refers to technology products and services that are designed to enhance and track physical activity and improve health and wellness.

There are several reasons why athletes are investing in FitTech:

Growing Market: The FitTech market is growing rapidly, with increasing numbers of people looking to improve their health and fitness through technology. As more people adopt FitTech products and services, the market is expected to continue to grow, providing attractive investment opportunities.

Innovation: FitTech companies are constantly developing new and innovative products and services that meet the evolving needs of consumers. From wearable fitness trackers to personalized workout plans, FitTech companies are driving innovation in the fitness and health industries.

Healthy Returns: FitTech companies have the potential to deliver strong returns for athlete-investors. As the market continues to grow and companies mature, FitTech investments can provide healthy returns for investors.

Social Impact: FitTech companies are often focused on improving health and wellness for people around the world. For many athletes, the social impact of FitTech investments is just as important as the financial returns.

Strong Business Models: FitTech companies often have strong business models that can generate recurring revenue streams. With the increasing popularity of subscription-based services, FitTech companies are well-positioned to deliver strong and predictable revenue growth for investors.

Many athletes across a wide range of sports and disciplines are investing in fitness tech. Some examples include:

• Thierry Henry: the former French football player has invested in NEX, entertainment company that is helping humanity reconnect with the joy of movement.
• Zlatan Ibrahimovic: the Swedish football player has invested in the fitness app Buddyfit which offers audio-based workouts and training plans.
• Matthew Delladova: the NBA player has invested in Proteus Motion, a fittech startup creating a new universal standard for personalised fitness and rehabilitation.

Overall, FitTech represents a dynamic and rapidly growing market with significant investment potential. As the world becomes increasingly focused on health and wellness, FitTech is likely to play an increasingly important role in the investment landscape.