Why We’re so Excited About FinTech. And Athletes Also.

Fintech is a term used to describe the intersection of finance and technology. It refers to the use of technology to improve and automate financial services, such as banking, investing, payments, insurance, and lending.

FinTech encompasses a new wave of companies changing the way people pay, send money, borrow, lend, and invest. The birth and rise of FinTech is deeply rooted in the financial crisis, and the erosion of trust it generated. In this favourable landscape, FinTech providers came in, offering new and fresh services at lower costs, through well-designed platforms or mobile apps.

FinTech companies offer trust, transparency, and technology. They are also widening access to investment opportunities, through crowdfunding. FinTech in developing countries is not only about making existing services more convenient: it's creating new infrastructure, and providing for greater inclusion of millions of people in the real economy.

In recent years, there has been a growing trend of professional athletes taking an interest in the world of fintech. Many athletes have leveraged their success and wealth to become investors in fintech companies or even start their own ventures. This interest in fintech is not surprising, as athletes have unique financial needs and challenges.

Athletes investing in FinTech:
Andre Iguodala - Trumid (startup that focuses on bond trading)
Keisuke Honda - Public (investment platform)
Serena Williams - CoinTracker (a crypto portfolio and tax tracker)